Development Status Of Solid Wood Flooring

Solid wood flooring is an important floor covering material. In the early 1980s, with the reform and opening up, people's living standards improved, and house decoration became an important part of people's life improvement at that time. Solid wood flooring also entered the common people at this time. family.
The sustained and stable growth of my country's economy, the acceleration of urban and rural construction, the rapid development of the national real estate industry, the rapid improvement of people's living standards, the continuous heating up of home decoration, and the support of national industrial policies have provided a good economic environment for solid wood flooring. Created a huge market demand.
From the perspective of the overall industry, the production and sales volume of solid wood flooring in my country has jumped to the world's leading position. Solid wood flooring has been firmly in the position of high-end household consumer goods in the Chinese market, occupying a high-end market share, and the momentum continues unabated. From 2006 to 2008, the total annual sales of solid wood flooring in my country reached about 45 million square meters. In 2009, the total sales volume of solid wood flooring in my country was about 42 million square meters, which was the same as that in 2008. Such a huge sales volume reflects the rapid increase of my country's national income level and consumption level, consumption choices tend to be high-end consumer goods, and solid wood flooring products occupy an important position in social life.
For a long time, there have been a large number of solid wood flooring companies in China, but the scale of individual companies is generally small, and the characteristics of scattered and small companies are more obvious. With the further deepening of market polarization, this situation will gradually be reversed. Domestic high-end consumer groups are not sensitive to changes in flooring prices. They pay more attention to product grades, shopping environments and good services. Large companies and brands can often better meet the needs of these customers, so some national strong brands will occupy growing market share.
With the changes in prices and market environment, major changes have taken place in the consumer groups of China's solid wood flooring market. Due to the shortage of global timber supply, the price of solid wood flooring continues to rise, and most of the buyers of solid wood flooring are middle- and high-income families. The aristocratic trend of solid wood flooring has been gradually formed.
The rapid development of China's solid wood flooring industry, from large to strong, also benefited from various crises and turmoil in the domestic and foreign markets. The 2004 tsunami triggered fluctuations in the timber market, followed by factors such as rising prices of solid wood flooring in 2005, a decline in total consumption, and more intense market competition, especially the introduction of a 5% consumption tax policy in the domestic market for solid wood flooring in 2006. , It has pushed these solid wood flooring companies to the forefront. Therefore, China's solid wood flooring industry should re-plan its long-term goals, adjust its strategic thinking, and actively build a strong brand to promote the sustainable and healthy development of solid wood flooring.
As people tend to pursue the life concept of environmental protection and natural original ecology, solid wood flooring has become the first choice for people's home decoration, and the floor materials have entered a benign turnover, which has also laid a solid foundation for the development of the flooring industry. mainstream products in the market.